French communications major Publicis Groupe (EPA:PUB) said on Monday it had agreed to take over Israeli creative agencies network BBR Group for an undisclosed sum.
The buyer added that it has already collaborated with BBR and that it has a solid presence in Israel through its agencies Publicis Geller Nessis, Leo Burnett, Edologic and Superpush. Thanks to the latest deal, Publicis would be able to form an Israel-based communication agency with a staff of more than 400 across 23 offices.
Publicis Groupe chief operating officer and Publicis Worldwide executive chairman Jean-Yves Naouri said that the transaction expands the company’s services offering and that BBR will also benefit from Publicis’ scale and resources.
The target, focused on providing advertising and communications services with a headcount of 220, is a parent of a number of other agency brands, including Regev Kavitzky and Expert, TV content agency C, and media agency Smart Media, as well as key teams focusing on digital and design.
All of the firm’s agencies will remain autonomous and independently operated. BBR’s founder and chairman, Yoram Baumann, will become country chairman for Publicis Groupe in Israel.
BBR’s clients include DeLek Motors, cable TV Hot; Isracard, Procter & Gamble, Strauss and Super Pharm.