Less than half of iPhone users planning to switch to iPhone 5 — study

The launch of the new Apple iPhone 5 has made headlines globally, but what certainly matters more than publicity is what consumers think of the new gadget. According to a poll by online research company Usurv, 44% of current iPhone users in the UK are willing to switch to iPhone 5. In what will essentially be a ‘sell iPhone – buy iPhone’ move, the iPhone 4 will quickly become redundant as new apps are launched on iPhone 5 only firmware ensuring that Apple fanatics continue updating to the newest models.

Overall, the survey finds that one in five British smartphone users want to have the new mobile device, even without researching into its features. However, Samsung Galaxy users tend to be most loyal to their brand, with just 5% of them admitting they want to try iPhone 5. The feeling of loyalty could partly be fuelled by the recent court battles between Samsung and Apple, experts believe.

When asked about the features they find most attractive in the new product, almost one in five cite its larger screen as an advantage and a further 17% say they find faster Internet access appealing. However, two in five respondents are unimpressed by the new device, saying that none of its features is of interest to them. Furthermore, over a quarter of those polled believe that the launch of iPhone 5 has been “over-hyped”, without the product actually offering anything new or intriguing.

Usurv director and market researcher Guy Potter comments that the poll was carried out immediately after the official launch of iPhone 5, with the intention to gauge consumers´ spontaneous reaction to the news. In general, UK users do not seem over-excited about the product, he summarises.

Source: M2 Bespoke News

iPhone 4 back into nation’s top three

Apple’s iPhone 4 has surged back into the nation’s Top 3 favourite mobiles, according to the latest tracker from independent price comparison and switching service.

The uSwitch.com Mobile Tracker, which ranks the most popular handsets based on live searches and sales, also shows that for the second month in a row, HTC’s Desire and Desire HD handsets are the nation’s most popular mobiles. Meanwhile, Android has maintained its 50% stranglehold on the charts, further intensifying the battle between the tech giants of Apple and Google.

This month also sees a host of new handsets enter the Top 10 with Motorola, Blackberry and Samsung fighting it out lower down the table, as well as two Nokia phones appearing in the Top 10 for the first time.

Number one handset for March 2011 – The HTC Desire is once again the first choice for UK consumers. In many cases coming free on standard tariffs, gadget lovers can get one of the best Android experiences available on the market from as little as £15 a month.

Biggest climber – February’s biggest faller has become March’s biggest climber, as the iPhone 4 shoots back into the Top 3 from seventh place at the end of February. With retailers keen to shift stock before a possible summer announcement of iPhone 4’s successor and a wave of interest following the release of Apple’s iPad, there has been a flurry of attractive deals with consumers keen to bag a bargain.


Biggest fallers – The Blackberry Curve 8520 has fallen two places, adding to a bad month for RIM, with the Blackberry Torch also dropping a place. Making way for the iPhone 4, the HTC Wildfire has dropped out of the Top 3 and is now fifth. HTC’s falling prices have enabled budget conscious consumers to shift their attention to the attractive yet affordable Android curves of the Desire.

Ernest Doku, technology expert at uSwitch.com, comments: “For the second month in a row Android has taken another big chunk out of Apple, which will be sure to leave a sweet taste in Google’s mouth. Maintaining its dominance in the top ten is a clear statement that the search giant won’t be loosening its vice-like grip on the mobile market anytime soon.

“The exciting iPhone deals currently on offer mean that consumers can finally lay their hands on the object of their desire without breaking the bank. Three offers an almost unbeatable 2,000 cross-network minutes plus 5,000 minutes to Three networks, 5,000 texts, all-you-can-eat data and even a free cover for just £30 a month plus £69 upfront.

“HTC may still be dominating the charts, but we are starting to see other handsets fight their way into the top ten. Great phones from Nokia and Motorola are appealing to people who are watching every penny they spend, but still want the best in smartphone functionality. The advertising around Nokia’s N8, complete with 12-megapixel camera, should mean we see it hanging around the Top 10 for a while.”