Accenture acquires New York-based digital marketeer avVenta

International management consulting, technology services and outsourcing firm Accenture Plc (NYSE:ACN) unveiled the acquisition of privately held, digital marketing production services provider avVenta Worldwide, in a move to enhance its marketing services portfolio aimed at chief marketing officers (CMOs).

The buyer did not disclose the value of the transaction.

New York-based avVenta started operations in 2005 and has an additional office in Charleston, South Carolina and a centre of excellence in San Jose, Costa Rica. It offers digital production, marketing services and platform support to more than 130 top global brands, including major companies in the pharmaceutical, technology and travel sector.

The combination of its digital production and design processes with Accenture Interactive’s marketing operations, technology and analytics services will provide CMOs with solutions to help increase return on their marketing investments, Accenture Interactive’s global managing director Brian Whipple said in a comment.

Jay Noce, avVenta’s CEO, sees the deal to result in a powerful portfolio of marketing services combining avVenta’s near shore digital production operation and Accenture’s global delivery capabilities, he said. avVenta’s capabilities and delivery model complement Accenture Interactive’s suite of business services, helping it to better cover the end-to-end needs of complex marketing organizations, he explained.

Accenture is present in over 120 countries where it employs 257,000 staff. For the fiscal year to 31 August 2012, the company delivered revenues of USD27.9bn (EUR21.7bn), it said.