Accenture acquires New York-based digital marketeer avVenta

International management consulting, technology services and outsourcing firm Accenture Plc (NYSE:ACN) unveiled the acquisition of privately held, digital marketing production services provider avVenta Worldwide, in a move to enhance its marketing services portfolio aimed at chief marketing officers (CMOs).

The buyer did not disclose the value of the transaction.

New York-based avVenta started operations in 2005 and has an additional office in Charleston, South Carolina and a centre of excellence in San Jose, Costa Rica. It offers digital production, marketing services and platform support to more than 130 top global brands, including major companies in the pharmaceutical, technology and travel sector.

The combination of its digital production and design processes with Accenture Interactive’s marketing operations, technology and analytics services will provide CMOs with solutions to help increase return on their marketing investments, Accenture Interactive’s global managing director Brian Whipple said in a comment.

Jay Noce, avVenta’s CEO, sees the deal to result in a powerful portfolio of marketing services combining avVenta’s near shore digital production operation and Accenture’s global delivery capabilities, he said. avVenta’s capabilities and delivery model complement Accenture Interactive’s suite of business services, helping it to better cover the end-to-end needs of complex marketing organizations, he explained.

Accenture is present in over 120 countries where it employs 257,000 staff. For the fiscal year to 31 August 2012, the company delivered revenues of USD27.9bn (EUR21.7bn), it said.

Accenture acquires US-based Octagon Research Solutions

New York-listed consulting and outsourcing firm Accenture Plc (NYSE:ACN) said it had agreed to buy US Octagon Research Solutions Inc, which provides clinical and regulatory information management solutions for the pharmaceutical industry.

The buyer did not reveal any details about the purchase price, but said the deal would help it deliver better solutions to its customers operating in the pharmaceutical industry. In addition, the acquisition will widen Accenture’s product portfolio.

With 380-strong headcount, Octagon is deeply experienced in clinical data services and regulatory submissions. It is also the fifth-largest user of the US Food and Drug Administration’s (FDA) electronic submission gateway. Following its takeover, the company will be integrated into Accenture’s Life Sciences division.

Given customers’ need to cut the time necessary for drug development and approval and get pharmaceuticals on the market sooner, the combination of the two companies fits perfectly well, David Boath, North America’s managing director for Accenture’s Life Sciences division, said.

Octagon’s chairman and chief executive James Walker believes that the marriage will combine industry expertise with global footprint and will help clients bring products to the market at lower cost and in a safe way.

The transaction, which needs regulatory clearance, is scheduled to close within two months.

Wayne, Pennsylvania-headquartered Octagon, set up in 1999, has operations in USA, London, the UK, and Bangalore, India. It offers a wide range of outsourced services, strategic consulting and innovative technology, thus improving and making the whole drug development lifecycle more effective.

Accenture serves clients in over 120 countries worldwide. Its net revenue for the fiscal year ended 31 August 2011 amounted to of USD25.5bn (EUR20.8bn).