Taboola, ZTE to bring news personalization to Android devices

Taboola, the discovery platform, announced it will partner with both mobile carriers and Original Equipment Manufacturers (OEMs) to power content discovery on Android mobile devices, the company said.

Taboola has partnered with ZTE, a mobile device manufacturer, to roll out its offering that creates a new revenue stream for the OEM while simultaneously opening a new audience source for Taboola´s premium publisher partners.

The partnership marks the first time that ZTE, one of the world´s top ten smartphone manufacturers, will utilize a personalized content news aggregator to drive engagement and revenue. Taboola´s mobile capabilities will help OEMs and carriers expand margins and engage with their users in a relevant and meaningful way.

Taboola is the discovery platform, serving over 450 billion recommendations of articles, blogs, videos, products and apps to over one billion unique users every month on thousands of premium sites and mobile carriers. Publishers, brand marketers, and performance advertisers leverage Taboola to retain users on their sites, monetize their traffic, and distribute organic and sponsored content as well as video to engage high-quality audiences.