T-Mobile's DIGITS brings phone numbers into Digital Age

T-Mobile (NASDAQ: TMUS) Chief Operating Officer Mike Sievert revealed in a video blog that DIGITS is launching Wednesday, May 31, the company said.

DIGITS is revolutionary new technology that breaks down the limitation of one number per phone and one phone per number.

On May 31, every T-Mobile customer´s phone number will be upgraded to DIGITS for free–and customers can get another DIGITS line for just USD 10 a month with AutoPay. And, for a limited time, T-Mobile ONE Plus with taxes and fees included comes with an extra DIGITS line–at no extra cost.

John Legere, president and CEO of T-Mobile, said, “Starting next week, T-Mobile doesn´t have phone numbers anymore–we have DIGITS. They´re your REAL T-Mobile phone number but with none of the old limits. DIGITS is another industry-shaking Un-carrier innovation aimed at changing wireless for good.”

During the beta program, tens of thousands of T-Mobile customers put DIGITS through its paces, testing DIGITS´ native seamless integration in Samsung Galaxy smartphones and the DIGITS iOS and Android apps. In a follow-up survey, the beta testers said their favorite features were using their DIGITS on a secondary phone, using a second DIGITS line on their primary smartphone and sending text messages from a PC. Ninety-six percent used the DIGITS app on additional smartphones and tablets, and 41 percent used DIGITS via a browser on their PC.

For anyone buying T-Mobile ONE Plus with taxes and fees included, for a limited time, you´ll get an extra DIGITS Talk & Text line at absolutely no additional cost to you for as long as you keep Plus. Plus is T-Mobile´s most popular add-on and includes unlimited HD video streaming (US only), unlimited mobile hotspot with up to 10GB of high speed data, unlimited Gogo Wi-Fi on your smartphone for the full flight and more for just USD 5 per month.

Today, more than 30 million Americans carry at least two devices–meaning they pay for at least two devices, at least two plans and at least two times the carrier network access fees. This problem is particularly painful for business owners. Right now, close to a third (31%) of business owners juggle two or more phones with work numbers and personal numbers. All told, the cost to US wireless customers is a whopping USD 10 billion every year. Now, with DIGITS, T-Mobile aims to change all that.

With DIGITS, businesses can skip the headache and the costs of setting employees up with new devices and work numbers. Instead, businesses can now simply provide DIGITS lines to everyone. DIGITS will even work on phones from Verizon and AT&T. And, DIGITS is great for group or general business lines. Assign DIGITS as your Sales number so that, when it rings, everyone in Sales gets the call. Businesses can also keep those DIGITS–and all associated contacts and recent history–if an employee leaves.