Syniverse APIs simplify addition of messaging to Listrak's cross-channel offerings

Digital marketing company Listrak has teamed up with Syniverse to expand the suite of mobile marketing services Listrak offers retailers and other brands across the US, the company said.

The collaboration will enable Listrak to integrate messaging services as part of its cross-channel offerings that include mobile engagement, email and social media marketing, and web display advertising.

One example of Listrak´s success with messaging includes its work with fashion retailer Rainbow Shops in launching an in-store messaging program that increased its database of customer information. Through the first 10 months of the campaign, Rainbow Shops gained 25,000 weekly subscribers and saw a 92 percent email acquisition rate through its text-to-join messages.

Listrak is able to access these messaging capabilities through Syniverse´s Application Programming Interfaces (APIs) for mobile and web applications.

Syniverse is the global transaction processor that connects approximately 1,500 mobile service providers, enterprises, ISPs and OTTs in nearly 200 countries and territories, enabling seamless mobile communications across disparate and rapidly evolving networks, devices and applications. For more information, visit www.syniverse.com.

Listrak´s customer-centric data approach helps digital marketers cultivate deeper relationships with customers through personalized, multichannel marketing strategies that drive revenue, engagement and growth. Listrak helps reach those customers where they are, regardless of the source, channel or device. Listrak has more than a decade of digital marketing experience and works with brands. For more information, visit http://www.listrak.com.