Syncbak hires ad sales and marketing veterans to drive strategic growth

Building upon its market position in over-the-top (OTT) television, Syncbak, which created the technology that powers live OTT, has announced the addition of two senior hires: Dean Mandel as Vice President of Advertising Sales and Noreen Thurston as Vice President of Marketing, the company said.

Both bring a depth of knowledge and experience to advance Syncbak´s strategic growth and expand its reach within the OTT industry.

The company´s SimpleSync OTT technology allows networks, stations and studios to broadcast anything, anywhere and unlock new revenue. It also serves as the backbone for SBTV, which enables local broadcasters to quickly and easily build OTT channels and offers an app for consumers to access live local programming from anywhere in the US for free.

Thurston most recently served as a Vice President at GoDaddy. Her unique ability to acquire and utilize the voice of the customer to drive growth through retention will be instrumental to Syncbak´s mission to deliver free, hyperlocal content to viewers anytime, anywhere.

Syncbak is the provider of OTT solutions, powering more than 10 million hours of live local broadcasts on OTT destinations. The company was founded in 2009 and has offices in Cedar Rapids, IA and New York, NY.