Synacor (Nasdaq:SYNC) has announced the availability of RefleX, a new suite of video, display and native monetization products that span the full spectrum of desktop, tablet and smartphone devices, the company said.
RefleX products will run on the portal properties Synacor operates for Internet service providers and consumer electronic companies and are also available for Synacor´s premium publisher partners.
The new RefleX products include both video and non-video formats and deliver an attractive balance of user engagement and monetization. Synacor tested several RefleX video-enabled content and monetization units on select portal properties, demonstrating its larger video formats could nearly double revenue-per-thousand impressions (RPM) over traditional formats. In addition, the tests demonstrated that RefleX Adhesion, a unit that adheres to the top or bottom of a page, dramatically increased mobile ad revenues.
Synacor is a technology development, multiplatform services and revenue partner for video, Internet and communications providers, device manufacturers, governments and enterprises delivering managed portals, advertising solutions, email and collaboration platforms, and cloud-based identity management. Synacor Media works with hundreds of publishers to deliver brand-safe monetization that leverages its scale, premium brands, and programmatic tech across desktop and mobile.