Swrve extends mobile customer interaction platform

Swrve, the provider of cross-platform customer interaction for sales, marketing and operations, has extended its platform to support Digital Media Streaming platforms, including Apple TV, Roku, Android TV, and Amazon Fire TV, the company said.

Swrve enables organizations to drive engagement, retention, and revenue by sending ´perfect massage, perfect time´ campaigns based on real-time customer intelligence. With this release, Swrve enables streaming video-on-demand (SVOD) companies customers to deliver rich-media, personalized campaigns on OTT platforms, driving loyalty and revenue in the media, entertainment and streaming industries.

Processing over 12 billion events daily, Swrve´s next generation customer interaction platform helps enterprises maximize engagement and monetization by empowering marketers to deliver bespoke mobile experiences to every customer. Swrve provides a comprehensive set of tools that include audience targeting, real-time segmentation, conversations, push notifications, in-app messaging, A/B testing, predictive models, real-time data orchestration, and rich analytics across all marketing channels. Swrve partners with brands, agencies and technology partners — including The Guardian, Condé Nast, Warner Brothers, Salesforce, Oracle, and Marketo — and is installed in hundreds of apps across industries, such as retail, media, travel/hospitality, entertainment, sports, games, and banking.