StyleSeat will acquire NYC-based BeautyBooked, the company said.
The acquisition enables StyleSeat to expand into the USD21 billion salon and spa segment.
This deal will bring StyleSeat salon market share in top metro markets, including New York City and Los Angeles and will provide access to partnerships, including an exclusive booking collaboration with Conde Nast´s Allure Magazine.
StyleSeat is a destination for booking beauty and wellness appointments. More than 350,000 beauty professionals in over 16,000 cities use the platform today and clients use StyleSeat to book everything from haircuts to manicures and facials.
BeautyBooked is a discovery and booking app for salons and spas. The platform simplifies the booking process by allowing members to discover vetted beauty spots, read expert editorial from Allure magazine and book appointments 24/7 with the tap of a button.