Study shows steady growth of embedded video for customer engagement

Vidyo, Inc., the provider of embedded real-time video solutions, in collaboration with, a specialist in WebRTC, has announced the launch of a new report, “The Rise of Embedded Video Communications: Video Becomes Mission Critical for Customer Engagement,” the company said.

This year´s report reveals that 80% of product development professionals feel that embedded video is extremely or very important in engaging with their customers.

More than 65% of survey participants indicated plans to embed video into their applications over the next 12 months, an increase of 35% from a year ago. Three of the top four use cases cited by respondents involve organization-to-customer communication, including technical support, customer service engagement, and video-assisted sales.

The survey also shows that experienced users chose Communications Platform-as-a-Service (CPaaS), the type of service provided by Vidyo´s vidyo.ioTM offering, as the preferred development method for embedded video. The top reasons for this were CPaaS´s customization options, fully hosted service, and short implementation time.

Vidyo is the provider of integrated video collaboration for businesses that require the highest quality, real-time video communications available to directly embed into their business processes. Millions of users around the world visually connect every day with Vidyo´s secure, scalable technology and cloud-based services. Learn more at