Sabre Corporation (NASDAQ-NMS: SABR) has released a comprehensive, third-party study demonstrating its leadership in low fare search capabilities, the company said.
The Low Fare Study, conducted by Dr. Fried & Partner, a respected German marketing and management consulting company, compares the efficacy of Sabre´s air shopping platform to two other providers and shows Sabre returned the lowest fares globally and in each region.
The study reports that globally, Sabre found the lowest fare 12 percent more often than Amadeus and 9 percent more often than Travelport. In addition, the study found that Sabre generated substantial savings for customers, with Sabre fares saving travel buyers on average USD20.50 and USD11.40 compared to Amadeus and Travelport respectively. The study notes that, in North America, Sabre returned the lowest fare 8 percent more often than Amadeus and 4 percent more often than Travelport.
Sabre has consistently made strategic investments and innovations in its air shopping solutions. With travelers´ rising expectations for value and personalization, it is important for travel buyers to find the option to best fit their clients´ needs which means finding the lowest fare plus the right itinerary with the right amenities. Sabre delivers a large selection of attractive flight options, giving travel buyers the flexibility to meet travelers´ unique preferences.
The Low Fare Study was commissioned by Sabre and conducted by Dr. Fried & Partner, a leading marketing and consulting company. For the study, Dr. Fried & Partner conducted a competitive analysis and comparison of the low fare search capabilities of Sabre, Amadeus and Travelport. More information can be found at www.evenbettersearch.com.
The study, which was conducted in the first quarter of 2016, covered 31 countries and included 100 of the top booked city pairs per country. For each city pair, Dr. Fried & Partner evaluated the GDSs´ ability to find the lowest published fare with eight combinations of advance purchase and travel duration.
Sabre provides technology to the global travel industry. Sabre´s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management.