Study indicates that Sabre offers more ancillary content and finds the lowest fare more often

Outperforming the competition, global travel technology provider Sabre Corporation (NASDAQ: SABR) consistently delivers the lowest fares with a large selection of attractive flight options, as found by a wide-scale qualitative and quantitative competitive global distribution system (GDS) study conducted across 18 countries by Dr. Fried & Partner, a marketing and consulting firm, the company said.

While Sabre has been benchmarking its low-fare search performance for several years, this year´s study went one step beyond: it included extensive interviews with travel professionals as well as a “best fare” assessment comparing low fare efficacy, bookability, response time, diversity and ancillary content data.

According to the research, Sabre surpasses its competitors in all regions, finding the lowest fare 10 percent more often than Amadeus and 7 percent more often Travelport, on average. In addition, the study finds that 75 percent of bookable air content in Sabre offers a branded fare or ancillary option, versus 59 percent in Amadeus and 55 percent in Travelport.

The Low Fare Study was commissioned by Sabre and conducted by Dr. Fried & Partner, a marketing and consulting company. For the study, Dr. Fried & Partner conducted a competitive analysis and comparison of the best fare search capabilities of Sabre, Amadeus and Travelport. More information can be found at

The study, which was conducted in the second half of 2017, covered 18 countries and included 100 of the top booked city pairs per country. For each city pair, Dr. Fried & Partner evaluated the GDSs´ ability to find the lowest published fare with six combinations of advance purchase and travel duration. In addition, Dr. Fried & Partner compared the availability of branded fares and ancillaries for each fare.

Sabre Corporation is the technology provider to the global travel industry. Sabre´s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a global travel marketplace, which processes more than USUSD 120 billion of global travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information, visit