STC Group chooses ItsOn to launch new digital brand

ItsOn and Saudi Telecommunications Company are planning to launch a new digital mobile brand, Jawwy from STC, to be available before the end of the month, the companies said.

Jawwy from STC is designed to meet the increasing demands of mobile customers in Saudi Arabia. In this partnership, STC will use ItsOn´s cloud-based platform to build and launch the disruptive new carrier brand as part of its broader digital transformation.

Saudi Arabia has one of the world´s highest penetration rates of smartphones, social media and online platforms, and Saudis under the age of 30 comprise around 65 percent of the population. This has led STC to adopt new approaches to better meet the evolving needs of young, digitally-savvy customers, including the launch of Jawwy from STC.

This launch will deliver new, innovative capabilities and services to this customer segment, including: rapid service activation leveraging existing social network credentials, personalized plan creation and management, real-time transparency of plans and usage consumption, and contextual and personalized mobile commerce bundles and offers.

Unlike other operators, customers do not need to purchase a new device to enjoy the benefits of the Jawwy service. These new digital experiences are made accessible to all consumers by simply purchasing a Jawwy SIM card and downloading the Jawwy application — all powered by the ItsOn platform. This first-of-its-kind app will be available in both iOS and Android versions.

Headquartered in Riyadh, Saudi Telecom Group was established in 1998 and currently has about 100,000,000 customers worldwide and serves customers through a fiber-optic network that spans 137,000 kilometers across Asia, the Middle East and Europe.

ItsOn provides a service platform for mobile operators in the US and globally last year, and counts both Sprint and Virgin Mobile as customers. ItsOn investors include Andreessen Horowitz, Tenaya Capital, Vodafone Ventures, Verizon Investments, Cisco and Delta Capital Partners. The company is privately held and headquartered in Redwood City, CA.