Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) said it has debuted its sAloft brand in Paraguay, with the opening of Aloft Asuncion.
Located in the heart of the city´s financial district, Aloft Asuncion marks the first Aloft hotel in Paraguay and the sixth in Latin America. With seven more properties in the pipeline, Aloft is set to more than double its footprint in Latin America from six to 13 hotels by 2018, with new openings in Mexico, Costa Rica, Colombia, Paraguay, Peru and Uruguay.
With more than 100 hotels now open in 16 countries around the world, Starwood´s Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the ´always on´ next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design.