Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) said it has entered the Romania market with the opening of the SheratonÂ® Bucharest Hotel.
In partnership with S.C. Grand Plaza Hotel S.A., the milestone debut builds upon the Sheraton first mover advantage in the region and expands the brand´s European portfolio to more than 60 hotels.
“As a market debut for Starwood and Sheraton, Romania symbolizes an important expansion opportunity while also putting Sheraton one step closer to its goal of opening more than 150 new hotels over the next five years,” said Dave Marr, Global Brand Leader, Sheraton Hotels & Resorts. “Demonstrating best in class design and offerings in a historically rich part of the world, Sheraton Bucharest Hotel is an excellent addition to the brand´s global portfolio.”
Sheraton Hotels & Resorts boasts more than 440 hotels in more than 75 countries around the world. The brand recently launched Sheraton 2020, a 10 point plan designed to make Sheraton the global hotel brand of choice, everywhere.