Sabre Corporation (NASDAQ: SABR) has announced a new partnership with STARLUX Airlines, Taiwan´s newest carrier, the company said.
The long-term agreement to connect to Sabre´s GDS platform, will provide the airline access to Sabre´s rich global travel marketplace, comprising over 425,000 travel agents worldwide; supporting the carrier as it aims to become a leading luxury, full-service boutique carrier within the Asia Pacific region and beyond.
With its inaugural flights to Penang (Malaysia), Da Nang (Vietnam), and Macau (China) having taken off in January, STARLUX Airlines aims to grow its passengers amid extensive plans to grow its fleet and unveil new destinations throughout Asia and North America over the coming years.
Sabre´s global network of travel agents, the agreement will also give STARLUX the capacity to leverage a wide range of services under the Sabre GDS to promote, personalize and sell its products to travel management companies, corporate travel departments and travel agents around the world.
Sabre Corporation is a software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers.