SSI acquires Instantly

SSI has acquired Instantly, Inc., a provider of online and mobile audiences and insights technology tools, the company said.

With this acquisition, SSI strengthens its leadership position as a global data solutions and technology company by significantly expanding its scale in online and mobile panels. SSI´s ownership of Instantly is effective immediately.

Founded in 2008, and previously known as uSamp, Instantly is a leading online and mobile sample audience and insights solutions provider based in Los Angeles, California with over 200 employees in the United States, Europe and Asia.

Over the past few years, Instantly has expanded its portfolio to include innovative capabilities in product concept testing and mobile-based solutions, among others. The acquisition will add to SSI´s existing best-in-class people, panel, and technology in both online and mobile.

The majority owner of SSI is HGGC, a leading middle market private equity firm. JEGI served as advisor to Instantly.

SSI is the premier global provider of data solutions and technology for consumer and business-to-business survey research, reaching respondents in 100+ countries via Internet, telephone, mobile/wireless and mixed-access offerings. SSI staff operates from 30 offices in 21 countries, offering sample, data collection, CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI´s 3,600 employees serve more than 2,500 clients worldwide.

HGGC is a leading middle-market private equity firm with over USD2.4 billion in cumulative capital commitments. Based in Palo Alto, Calif., HGGC is distinguished by its “Advantaged Investing” model that enables the firm to source and acquire scalable businesses at attractive multiples through partnerships with management teams, founders and sponsors who reinvest alongside HGGC, creating a strong alignment of interests.