Spry launches mobile PR network

Spry, the first mobile public relations (PR) network, brings the sharing economy to the public relations industry with a new on-demand platform, the company said.

The technology start-up delivers communications services from top PR and journalism talent.

With the Spry Client app, any organization needing PR materials delivered quickly can now access world-class talent to create a variety of communications tools, from press releases to blog posts to influencer lists, with only a few swipes and a fraction of the cost of what it used to take on the open market.

The proprietary Spry algorithm matches client projects with the right talent in the Spry Workforce app, a network of talented and tested writers, marketers and communicators. The algorithm considers experience, expertise and even personal passions to ensure that each project is completed by the best person for the job, on time and on budget.

Spry launches after an extended testing phase, with vetted writers and professionals solicited from journalism, PR and marketing backgrounds. Beta client participation has included start-ups, PR agencies, small businesses, tech companies and nonprofits.