Sprint Names New Senior VP of IoT

Sprint (NYSE: S) has named seasoned Internet of Things (IoT) executive Ivo Rook to the newly created position of senior vice president of IoT, the company said.

Rook will lead and build Sprint´s IoT business and will be a strategic advisor to Sprint and Softbank. Rook will join Sprint January 1, 2018.

Rook has spent his last seven years at Vodafone, most recently chief executive officer for Vodafone´s IoT Business, which has USD 1B in revenue, 50m connections and 1,400 employees spanning 30 countries. In that role, he led Vodafone´s IoT strategy, driving its growth, products, operations and profit and loss globally. He also held positions at Vodafone Global Enterprise as director of Northern Europe and director of Germany and Central Europe.

Rook will lead a group of world-class product specialists to develop and operationalize IoT solutions in a category that continues to grow exponentially. He will be responsible for driving B2B and B2B2C growth strategies, including funding, alliances and development of operationalized solutions.

Also in his role, Rook will act as the Liaison Officer to the Softbank Group of companies involved in the IoT space.

Rook earned a Masters in Information Management from Erasmus University in Rotterdam, The Netherlands and has leveraged his scientific background into a career in strategy and deal making as a corporate entrepreneur. He is a pragmatic executer and truly global player, having worked many years abroad and speaks four languages.

Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served 53.7 million connections as of June 30, 2017, and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America for the past five years. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.