Spectrio expands digital signage with VS Networks merger

Spectrio, one of the nation´s providers of in-store marketing solutions powered by content and technology, has announced that it has merged with VS Networks, a provider of cutting-edge digital and interactive signage, headquartered in Chicago, Ill., the company said.

With the merger, the company now powers more than 50,000 screens worldwide with robust back-end tools that help retailers drive in-store sales and create engaging customer experiences.

VS Networks´ interactive sales tools enable customers to actively engage with brands at the point of sale. The platform includes enhanced product catalogs, product selectors, parts finders, and branch or distributor-specific pricing. Brand-based apps in the platform also provide dynamic and interactive video content and programming for dozens of well-known brands.

With the VS Networks platform, complex digital signage networks are easily managed via powerful cloud-based tools. Customers can utilize the platform to broadcast brand messages across an already-established network of retail environments, with tracking and detailed monthly reporting.

Over the past year, Spectrio has focused on building interactive technology into its digital solutions, expanding its capabilities from simple passive digital signage applications to active and engaging experiences for users.

Spectrio serves clients from local businesses to large brands, seamlessly unifying online marketing experiences and in-person brand experiences with content and technology. Spectrio´s in-store marketing technologies include Digital Signage, Interactive Kiosks, and Wi-Fi Marketing, as well as In-Store Music and Marketing, On-Hold Marketing, and Scent Marketing – all designed to drive consumer behavior.

Spectrio is one of the nation´s providers of in-store marketing solutions powered by content and technology. Known for cultivating highly engaging consumer experiences through powerful, professionally produced content, Spectrio´s major technology solutions include Digital Signage, Interactive Kiosks, Wi-Fi Marketing, In-Store Music and Marketing, On-Hold Marketing, and Scent Marketing. For more information, visit www.Spectrio.com.