Specialist media agency selects industry-leading IP geolocation technology to increase accuracy of ad targeting

Digital Element, the global IP geolocation data and services provider, has announced that Stockholm-based digital advertising specialist, Dwise, has chosen its NetAcuity technology to improve ad targeting for its clients, the company said.

Dwise focuses primarily on programmatic media to help brands engage with their target audiences. By incorporating Digital Element´s technology, the company is able to accurately pinpoint potential customers for its clients — to greater campaign success and boosted return on investment.

The technology works by tracking key identifiers when a website is visited. It is able to identify the visitor´s country, connection type (wired or mobile), and the Internet service provider (ISP) used — all while protecting the user´s anonymity. It can be used to facilitate standalone geotargeting and, by combining this information with other data — such as age, gender and purchase history — audience profiles can be defined with precision according to client need.

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives–from desktops to mobile devices. The company´s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users´ privacy.

Dwise is a modern media agency offering expertise in digital advertising with programmatic commerce as the primary tool. Digital media planning and trading is undergoing a period of rapid development, which places higher demands on media buyers. Dwise assists both existing agencies and end customers with planning, strategic media purchases and the creation of creative advertising material.