Southwest Airlines sponsors Luck Reunion for 2nd year

Southwest Airlines Co. (NYSE: LUV) will return for a second year as the official presenting sponsor of the Luck Reunion, a boutique music festival taking place on Thursday, March 15, 2018, outside Austin, Texas, the company said.

The continued partnership marks both brands´ commitment to the music community and to elevating burgeoning artists.

Demonstrating the initiative to propel up-and-coming artists, Southwest is joining forces with Luck Reunion to extend the carrier´s Artist On The Rise platform, which is dedicated to supporting the careers of developing artists. Today, Southwest and Luck Reunion begin the search for their next Artist On The Rise.

Southwest will play a major role in the festival´s Road to Luck. In addition to helping artists reach their destination and spotlighting flourishing artists, the carrier will also host an unprecedented live stream revealing the much-anticipated Luck Reunion 2018 lineup scheduled for Monday, Feb. 12. Fans can tune in to the direct-to-fan live stream on to hear from one of the airline´s 2017 Artists On The Rise, Devon Gilfillian, as he unveils the festival roster and performs a few songs from the “Luck, TX” Ranch.

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Willie Nelson and Luck Productions came together with a shared vision for creating distinctive live music experiences and groundbreaking content. In 2016 Luck Productions began its expansion outside of its flagship event, Luck Reunion at Luck TX, with a weeklong residency in Nashville during AmericanaFest. Stay tuned for additional activations at

In its 47th year of service, Dallas-based Southwest Airlines Co. (NYSE: LUV) continues to differentiate itself from other air carriers with exemplary Customer Service delivered by more than 55,000 Employees to a Customer base topping 115 million passengers annually, in recent years.