Southwest Airlines rewards program named best by Freddie Awards

Southwest Airlines Co. (NYSE: LUV) loyalty program, Rapid Rewards®, has been named Program of the Year for the Americas by the Freddie Awards, the company said.

Rapid Rewards was also recognized as Best Customer Service at InsideFlyer magazine´s 28th annual Freddie Awards ceremony yesterday in Las Vegas.

Introduced in 1988, the Freddie Awards give voice to the frequent flyer and honor the most respected travel loyalty programs in the world. Nearly three million ballots are cast annually as travelers vote for the program they feel provided the best value and services during the previous year. The 28th annual Freddie Awards ceremony took place in Las Vegas on April 28, 2016.

Originally launched in 1987, Rapid Rewards Members who once earned credits can now earn points by flying or through qualifying purchases with our Partners.

Dallas-based Southwest Airlines (NYSE: LUV) is in its 45th year of service.