Southwest Airlines releases new ad campaign with agency partner GSD&M

Southwest Airlines (NYSE: LUV) has released its latest advertising campaign, working with agency partner GSD&M in Austin, Texas, showcasing why Southwest continues to be different from the competition, the company said.

The company said the campaign focuses on why their customers experience “yes” when others don´t. Throughout the campaign, Southwest employees share the “yes” message by taking on the current trend of lip-sync battles.

Dallas-based Southwest Airlines operates more than 3,900 departures a day during peak travel season across a network of 98 destinations in the United States and seven additional countries with service to three airports in Cuba expected to begin later this year, subject to governmental approvals.