Southwest Airlines (NYSE: LUV) has released its latest advertising campaign, working with agency partner GSD&M in Austin, Texas, showcasing why Southwest continues to be different from the competition, the company said.
The company said the campaign focuses on why their customers experience “yes” when others don´t. Throughout the campaign, Southwest employees share the “yes” message by taking on the current trend of lip-sync battles.
Dallas-based Southwest Airlines operates more than 3,900 departures a day during peak travel season across a network of 98 destinations in the United States and seven additional countries with service to three airports in Cuba expected to begin later this year, subject to governmental approvals.
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