Southwest Airlines Co.´s (NYSE: LUV) frequent flyer program, Rapid RewardsÂ®, held onto its title of Best Customer Service for the sixth consecutive year at InsideFlyer Magazine´s Freddie Awards, the company said.
Rapid Rewards was also named Program of the Year for the third in a row.
The Rapid Rewards program gives Members the chance to use points to book revenue flights. Through the More Rewards online portal, Members can use their points for a number of purchases such as hotel stays, gift cards and car rentals. This year, Rapid Rewards received six Freddie awards, including Program of the Year, Best Customer Service, Best Loyalty Credit Card, Best Airline Redemption Ability, Best Elite Program, and Best Promotion.
Introduced in 1988, the Freddie Awards give voice to the frequent flyer and honors the most respected travel loyalty programs in the world. This year´s voting opened on February 15, 2018, and ended March 31, 2018. InsideFlyer Magazine´s 30th annual Freddie Awards were held April 26, 2018 in Seattle, Washington.
Originally launched in 1987, Rapid Rewards Members who once earned credits now earn points through qualifying purchases with Southwest Partners. Members can redeem their points for every seat, every day, on every flight with absolutely no blackout dates or seat restrictions, and points won´t expire as long as Members have flight-earning or partner-earning activity at least once every 24 months. Points are earned for every dollar spent on SouthwestÂ® flights, and the amount of points earned is based on the fare and fare product purchased.
In its 47th year of service, Dallas-based Southwest Airlines Co. (NYSE: LUV) continues to differentiate itself from other air carriers with exemplary Customer Service delivered by more than 57,000 Employees to a Customer base topping 120 million passengers annually, in recent years. Southwest became the nation´s largest domestic air carrier in 2003 and maintains that ranking based on the US Department of Transportation´s most recent reporting of domestic originating passengers boarded. During peak travel seasons, Southwest operates more than 4,000 weekday departures among a network of 100 destinations in the United States and 10 additional countries. Southwest has announced its intention to sell tickets in 2018 for service to Hawaii, subject to requisite governmental approvals.