Southwest Airlines partners with Matador Network to launch travel series

Southwest Airlines Co. (NYSE: LUV) and Matador Network have announced they have partnered to release the first episode of its travel series: My City, My Heart: An Insiders´ Guide by Southwest Employees, the company said.

Episode One, the first of four episodes, features Southwest Flight Attendant Javier, who shares his insider tips to exploring what he loves most about his hometown of San Juan, Puerto Rico.

The new series will introduce Matador fans and viewers to the Heart of Southwest–its People. Taking a different approach to a destination guide, the series will showcase employees from four different frontline work groups, each playing an important role within the Southwest Operation, as they head off the clock and guide viewers through what makes their hometowns special.

The series will launch across Matador´s digital channels throughout the month of August. Beginning in September, Southwest customers can view the series onboard WiFi-equipped flights via the custom Southwest Destinations TV Channel found on the carrier´s Onboard Entertainment Portal.

Matador Network is a travel publisher and digital media company focused on inspiring people to live a more adventurous life. Matador publishes original videos, articles, city guides and social native content to encourage our readers, app users and social followers to explore their world more often and swap out stale routines for new adventures.

In its 49th year of service, Dallas-based Southwest Airlines Co. operates more than 4,000 weekday departures among a network of 101 destinations in the United States and 10 additional countries.