Southwest Airlines names cultural & engagement managing director

Southwest Airlines Co. (NYSE: LUV) has announced has named Whitney Eichinger as the new managing director of Culture & Engagement, the company said.

In this role, Eichinger will be responsible for Southwest´s enterprise support of the airline´s iconic culture, along with the roadmaps for the Employee Experience and Employee Insights.

Eichinger returns to Southwest, where she formerly spent 15 years in the Communication & Outreach Department. She will report to Southwest´s Senior Vice President & Chief Communications Officer Linda Rutherford.

Eichinger left Southwest in 2014 to pursue a role at Ford Motor Co. At Ford, she developed a new communications strategy for Ford´s quarterly financials and handled the company´s communication for general counsel.

Dallas-based Southwest Airlines Co. (NYSE: LUV) carries 130 million passengers annually. Southwest became the nation´s largest domestic air carrier in 2003 and maintains that ranking based on the US Department of Transportation´s most recent reporting of domestic originating passengers boarded. In peak travel seasons, Southwest operates more than 4,000 weekday departures among a network of 100 destinations in the United States and 10 additional countries.