Southwest Airlines Launches Next Phase Of Transfarency Consumer Campaign

Southwest Airlines Co. (NYSE: LUV) is reminding customers that they are at the core of the carrier´s purpose: to connect People to what´s important in their lives through friendly, reliable, and low-cost air travel, the company said.

Southwest has debuted its latest advertising campaign, called Behind Every Seat is a Story: Behind Every Story is the Reason for Transfarency, working with agency partners GSD&M in Austin, Texas. This campaign showcases unique stories inspired by Customers and their reasons for flying. Southwest simultaneously launched a microsite that will host as many as 175 individual stories. The 175 stories allude to the number of seats on the new Boeing 737 MAX 8 aircraft Southwest is introducing into its fleet.

Southwest celebrated the launch of the Behind Every Seat is a Story campaign through Adventure Getaway by Southwest Vacations®. This unique opportunity gave ten People in Southwest cities the chance to win a trip through a scavenger hunt. The goal was to remind customers of the combination only Southwest offers of low fares, no change fees, up to two bags that fly free, hospitality, and an ever-expanding network.

In its 47th year of service, Dallas-based Southwest Airlines (NYSE: LUV) differentiates itself above all other air carriers with exemplary Customer Service delivered by more than 55,000 Employees to more than 115 million Customers annually.