Southwest Airlines increases customer rideshare options

Southwest Airlines Co. (NYSE: LUV) has collaborated with Lyft to offer Lyft customers who are also Rapid Rewards Members a one-time reward of 1,100 Rapid Rewards points for their first ride, the company said.

The offer is available for a ride anywhere in the following 11 Southwest® markets where Lyft has an operating agreement in place through the end of 2016.

A separate offer is currently available to Southwest Customers who are not Rapid Rewards Members, offering USD15 off a first-time ride with Lyft. The offer took effect on 22 March and runs through the end of 2016. The two offers cannot be combined.

In its 45th year of service, Dallas-based Southwest Airlines operates a network of 97 destinations across the United States and seven additional countries with more than 3,900 departures a day during peak travel season.