Southwest Airlines expands Rapid Rewards benefits

Dallas-based low-cost carrier Southwest Airlines (NYSE: LUV) said it is bringing more benefits to members of its Rapid Rewards programme.

Partnering with Points International Ltd., Southwest said that RR members can now buy, gift, and transfer Rapid Rewards Points to friends and family through the Rapid Rewards Points Center.

To mark the new partnership, Southwest Airlines is offering Rapid Rewards Members a 25% bonus for all Rapid Rewards Points purchased through July 16, 2013.

For example, if a Member purchases 10,000 points between now and July 16, they will receive an additional 2,500 points for free!

In addition, Rapid Rewards Members now can make purchases of points while in the process of booking a flight, either online or through the carrier´s reservations number, to redeem a Reward at the exact moment they need it.

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