Southwest Airlines brands Heart interiors in 737-800 aircraft

Southwest Airlines Co. (NYSE: LUV) has launched the carrier´s new employee-designed uniforms and Boeing 737-800 aircraft Heart interior featuring the new heart galley and seat, the company said.

Southwest first introduced the new look of its iconic brand in September 2014, unveiling a new logo, airport experience, and aircraft livery, Heart. Since then, the carrier continued this momentum with the roll out of the Heart brand.

With the last complete redesign in 1996, Southwest selected a new uniform designed employees along with partners at Cintas.

The new seat brings customers additional space and comfort with more leg room. As the widest economy 737 seat, the blue seat features an adjustable headrest, enhanced back and bottom comfort, and more room to hold personal belongings.

The seats are upholstered in Southwest´s blue e-keather, a composition leather made of natural leather fibers. E-leather, which made its debut on Southwest aircraft in 2012, is manufactured using eco-friendly technology including techniques that recycles 95 percent of the processed water and convert its own waste streams into energy, feeding back into the process.

Currently, Southwest has three 737-800 aircraft with full Heart interiors flying in the system. The carrier plans to have 28 by year´s end.

Dallas-based Southwest Airlines serves more than 100 million customers annually. It operates more than 3,900 departures a day during peak travel season across a network of 98 destinations in the United States and seven additional countries.