Southwest Airlines Co. (NYSE: LUV) named Tuesday, Dec. 15 ´Hidden #FeesDontFly´ Day and reminded customers that they won´t be surprised by hidden fees when it comes to flying SouthwestÂ®.
While other carriers add bag fee surcharges during the holidays, Southwest continues in its 45-year tradition of up to two bags that fly free (size and weight limits apply), no change fees (though fare differences may apply), and consistently low fares.
Southwest reached thousands of customers on social platforms and engaged with them using the hashtag #FeesDontFly to highlight excessive fees on competing airlines. A handful of customers were even surprised with both a VisaÂ® gift card to cover hidden fees on other airlines, and a Southwest ticket encouraging them to choose Southwest for a future flight.
´Hidden #FeesDontFly´ Day is a continuation of the Transfarencyâ campaign that launched in October.