Southwest Airlines adds Pay With Amazon to WiFi-equipped aircraft

Southwest Airlines Co. (NYSE: LUV) has added Pay with Amazon onboard WiFi-equipped aircraft, offering customers a new way to purchase products through the carrier´s onboard entertainment portal, powered by Global Eagle Entertainment, the airline said.

The new payment platform offers security of using Amazon accounts to purchase products.

Rather than pulling out a credit card, Customers accessing the onboard entertainment portal now have the opportunity to purchase WiFi, messaging, and movies using Pay with Amazon. When asked for payment, Customers who choose the Pay with Amazon option will be directed to log in with their Amazon account credentials to complete their purchase.

The service provided on the Southwest entertainment portal will be compatible with major mobile devices and operating systems, including iOS and Android, as well as web browsers, and is designed to ensure a seamless and superior quality playback.

In its 45th year of service, Dallas-based Southwest Airlines operates a network of 97 destinations across the United States and seven additional countries with more than 3,900 departures a day during peak travel season.

Global Eagle Entertainment (Nasdaq: ENT) provides aircraft connectivity systems, operations solutions and media content to the travel industry. The company´s headquarters are located in Los Angeles, California, with offices and teams located in North America, Asia, the Middle East, Europe, Africa, Oceania and South America.