Southwest adds free music product to onboard entertainment offering



Southwest Airlines Co. (NYSE: LUV) has announced a new collaboration with iHeartRadio to bring iHeartMedia´s free all-in-one digital music and live streaming radio service to Customers as the exclusive music offering within the onboard entertainment portal on Southwest flights, the company said.

Through the onboard entertainment portal integration with iHeartRadio, Customers can enjoy all their favorite musical genres including alternative rock, country, hip hop, R&B, Top 40 hit music, and more. From these genres, passengers can choose their favorite live radio station or pick from hundreds of artists to launch their very own custom artist radio station featuring music from that artist and those similar. In addition, iHeartRadio will also bring Customers expertly curated station themes perfect for inflight listening like Pass the Time and Kids Zone.

Customers can access iHeartRadio free of charge through the onboard entertainment portal on their personal devices to begin their listening experience. Once activated, the music will continue play as long as the entertainment portal is open in a tab, allowing Customers to browse the rest of the portal, check the flight tracker or utilize the web if they have purchased WiFi access.

Customers who already have the iHeartRadio app installed on their devices will be able to play their personalized music and favorite podcasts directly from the app while onboard Southwest flights. Those passengers who already subscribe to iHeartRadio´s All Access on demand subscription service will also have access to their entire music library and saved playlists as well as enjoy millions of songs and albums instantly.

The free service is available on the more than 690 WiFi-equipped aircraft serviced by Global Eagle.

With over a quarter of a billion monthly listeners in the US and over 129 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the media company in the US, iHeartMedia serves over 150 local markets through 849 owned radio stations, and the company´s radio stations and content can be heard on AM/FM, on satellite, at iHeartRadio.com, on the company´s station websites and on iHeartRadio, iHeartMedia´s digital music, podcast, on demand and live streaming radio service, available on over 250 platforms and 2,000 devices, including on digital auto dashes, tablets, wearables and smartphones, on virtual assistants, smart speakers, TVs and gaming consoles.

In its 47th year of service, Dallas-based Southwest Airlines Co. (NYSE: LUV) continues to differentiate itself from other air carriers with exemplary Customer Service delivered by more than 57,000 Employees to a Customer base topping 120 million passengers annually, in recent years.