Performance video advertising platform SourceKnowledge said it has become a founding member of the LiveRail Partner Program, an online directory and initiative that will highlight proven Demand Partners on the LiveRail Platform.
“We are thrilled to have been selected into the LiveRail Partner Program,” said SourceKnowledge President and co-founder Patrick Hopf. “This further validates our industry leading technologies as a top video ad platform. Our Engage programmatic video and display product allows advertisers to engage, and re-engage audiences on any device. By further deepening our relationship with LiveRail, we will be able to make an even greater impact on how advertisers engage with their customers.”
SourceKnowledge Engage programmatically delivers video ads to prospects that are analyzed and ranked based on their likelihood to convert, as well as their total potential lifetime value. Audiences can then be sequentially and intelligently re-engaged using banner ad creative that is dynamically delivered to match the video asset, reinforcing conversion behavior and the brand´s overall value proposition. Using non-standard pre-roll the SourceKnowledge Engage platform has seen improved engagement by up to 65 percent compared to a standard 15 second pre-roll advertisement.
SourceKnowledge is a leading programmatic video platform that measures success based on post-click behavior. Delivering over 250 million global video streams daily, SourceKnowledge is a top 10 video ad marketplace (comScore) that ensures brand safety, viewability and the best return on ad spend by targeting audiences intelligently using data across mobile, tablets, web browsers, and connected TVs.