SOOMLA said it has announced three new partnerships to expand growth of its GROW data network.
Leading the list of new partners is gaming giant Chukong, creator of the popular Cocos2d-x game engine.
SOOMLA´s technology will be incorporated into Chukong´s new SDKBOX live operations platform to empower Cocos2d-x developers with paying user insights. With 5000 live games and a soaring rate of 30 percent adoption of GROW, SOOMLA expects this partnership to attract thousands of new games into its data sharing community.
Earlier this year after securing its USD5.5 million series A round, SOOMLA launched the GROW data network to help developers spot “whales”, top spending users, in their games. The integration with SDKBOX will enable game developers to uncover user spend likelihood and drive marketing decisions with this data.
The new offering by SOOMLA is a collaborative data network for mobile games that analyzes deep user behavior to spot loyal users and top spenders. GROW harnesses cutting edge algorithms to predict how likely users are to pay in a specific mobile game based on their in-app purchase history in other games. Developers who opt in to the network share their data and in return unlock user-level insights that drive critical marketing decisions.
Leveraging behavioral data from thousands of games in the GROW network, SOOMLA also offers a new game recommendation service that combines data analysis and expert consulting. When a game hits certain usage volume, its users are analyzed in overlapping games to produce an insights report. The service enables game studios to make data-driven decisions for designing their next title to appeal to their user audience.
Founded in 2012, SOOMLA´s mission is to democratize mobile gaming data. Its market leading SDK powers over 5,000 live games reaching 500 million devices globally.
Chukong Technologies is a leading mobile entertainment platform company that drives and maintains a healthy development ecosystem, provides users with excellent digital content, and pushes the digital entertainment experience forward. Headquartered in Beijing, China, the company also has operations in Tokyo, Seoul, Taipei, and Menlo Park, California.