Softchoice names new CFO

Softchoice, a North American IT solution and managed service provider, has appointed Bryan Rocco as Chief Financial Officer (CFO) effective July 4, 2017, the company said.

Rocco comes to Softchoice with 15 years of financial experience, having most recently served as the CFO of Bio Agri Mix LP for more than four years.

At Bio Agri Mix LP, Rocco had a proven record of accomplishments in the development and strengthening of strategy, pricing, financial reporting and insights — all of which contributed to overall business growth.

As a North American provider of IT solutions and managed services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice´s holistic approach to technology includes solution design, implementation, asset management, and cloud and managed services, as well as access to one of the most comprehensive and cost-effective technology distribution networks in North America. With over 1,600 employees, Softchoice manages the technology needs of thousands of corporate and public sector organizations across the United States and Canada.