Softchoice Appoints Vice-President, Sales

Softchoice, a North American provider of IT solutions and managed services, has announced the appointment of Patrick Bruce-Lockhart, a seasoned technology leader, as a Vice President in its Sales organization. He will report to Kevin Hendrick, Senior Vice-President, Sales, the company said.

Bruce-Lockhart joins Softchoice from Oracle, where he held many senior positions, with the most recent being the Group Vice President Northeast.

Softchoice is one of the largest IT solution and managed service providers in North America. It enables organizations to realize the full benefits of public cloud and a modern IT infrastructure through solution design, implementation, asset management, and assessment services, as well as ongoing support and mentorship through managed services.