A majority of consumers are willing to walk away from businesses entirely if they suffer a data breach, with retailers most at risk, according research from Gemalto, the world provider of digital security, the company said.
Two-thirds (66%) are unlikely to shop or do business with an organization that experiences a breach where their financial and sensitive information is stolen. Retailers (62%), banks (59%), and social media sites (58%) are the most at risk of suffering consequences with consumers prepared to use their feet.
Surveying 10,500 consumers globally, Gemalto found that, across all ages, 93% are placing the blame squarely on businesses and would think about acting against them. Social media sites worry consumers most, with 61% concerned companies in this space don´t adequately protect consumer data, followed by banking websites (40%).
Vanson Bourne is an independent specialist in market research for the technology sector. For more information, visit www.vansonbourne.com
Gemalto (Euronext NL0000400653 GTO) is the global provider of digital security, with 2017 annual revenues of EUR3 billion and customers in over 180 countries.