SnapApp receives USD12m to help B2B marketers create interactive content

SnapApp said it has received USD12 million in Series A funding from Providence Equity Partners.

SnapApp´s “marketers-first” platform delivers the industry´s widest range of interactive content types — including calculators, assessments, quizzes, interactive infographics, and even interactive videos — in a single place.

With this round of funding, SnapApp will make creating these kinds of engaging experiences more accessible than ever to B2B marketers, without the time and expense of custom development or agency outsourcing. SnapApp´s partnerships and integrations with leading players in the MarTech stack, including Oracle, Salesforce, Marketo, HubSpot, and more, enables marketers to create experiences and content that drives more revenue, faster.

SnapApp is an interactive content creation platform that empowers marketers to create, deploy, manage, and measure a wide range of interactive content across multiple channels, with full customization and design control to ensure content looks great on any device.