Smooch connects brands to WhatsApp Business API

Leading omnichannel conversation platform Smooch has announced it had officially begun connecting its global customer base to WhatsApp´s newly launched Business Solution, currently available in early access, the company said.

With more than 1.5 billion monthly users in over 180 countries on WhatsApp, the implications for enterprises are significant with the potential to securely connect with users in a highly trusted environment.

Smooch ( is an omnichannel conversation platform that connects any business software to all the world´s messaging channels. The company raised a USD 7.6 million seed round in 2016 and powers customer messaging for global CX leaders including Oracle, Zendesk, Lithium, Sparkcentral, Clarabridge, Four Seasons, Uber, and Betterment. Smooch is based in Montreal and is privately held.