SmartCard Marketing Systems (OTCBB: SMKG) said it has selected award-winning beacon provider Kontakt.io as the infrastructure backbone to its upcoming beacon integration into Genorocity.com, bringing best in class proximity solutions to its marketing platform.
The platform has an existing geo-sourcing solution which determines the user´s location for their profile, but doesn´t have the accuracy and low energy draw of beacons, which is why they´ve added this exciting new technology to the local deals service. Genorocity gives large enterprise businesses, retailers, and event management companies a new approach which delivers big data analytics in real-time.
The beacon technology of Kontakt.io provides user control of the beacons which creates a powerful managed media utility with the Genorocity.com ecosystem giving users full control. The offering will also allow merchants to self-monitor and evaluate live response from their campaigns and target customers by near and far range offers to gather data by individual and pooling users identifying response by device type such as PC, Mobile OS and device types (IOS, Android, BlackBerry, & Windows).