Smart-tech collaboration transforms rewards programme



The Cathay Pacific Group and its rewards programme, Asia Miles, are launching their first application of smart blockchain technology in a marketing campaign, in collaboration with Accenture (NYSE:ACN), the company said.

The innovative technology is at the core of a new platform and mobile application for a newly launched Asia Miles dining promotion in Hong Kong — Unlock More Miles — Asia Miles members will have miles earned credited to their accounts within next day. The beauty of this initiative is that it helps improve business efficiency by minimising back-office administration.

The Mobile App has been designed by Cathay Pacific and Asia Miles. It has been delivered by Accenture, using a mixture of deep blockchain, loyalty and aviation industry technology expertise.

By harnessing blockchain technology, the Cathay Pacific Group and Asia Miles are providing Asia Miles partners a single data source when managing account activity. This allows Asia Miles, partners and members a near real-time ability to manage rewards.

Accenture is a global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world´s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders.

Cathay Pacific is a Hong Kong-based airline offering scheduled passenger and cargo services to some 200 destinations worldwide, using an ultra-modern fleet of more than 140 wide-body aircraft. Cathay Dragon is a wholly owned subsidiary of Cathay Pacific and focuses on providing services to destinations across Asia, including more than 20 cities in mainland China. For more information, visit www.cathaypacific.com.

Asia Miles, Asia´s travel and lifestyle rewards programme, was launched in February 1999 and has more than 10 million members and over 700 programme partners worldwide. For more information, visit www.asiamiles.com.