Smaato, Protected Media to ensure quality of online advertising

Smaato, the global real-time advertising platform for mobile publishers and app developers, has announced that it has implemented Protected Media´s in-app and video ad fraud protection technology to protect its network of 90,000+ publishers and app developers, as well as the 10,000+ advertisers on its platform, the company said.

The partnership will provide Smaato with advanced cyber security tools, including sophisticated evaluation of the legitimacy of ad impressions with precise data verification.

Smaato is taking these proactive, preventive measures for fraud protection, in order to safeguard its mobile in-app ad formats which are in high demand.

Smaato is the global real-time mobile advertising platform, connecting 10,000+ advertisers – including 91 of the Top 100 Ad Age brands – with over 90,000 app developers and mobile web publishers. Smaato manages up to 19 billion mobile ad impressions daily and reaches over 1 billion unique mobile users monthly. Founded in 2005 by mobile pioneers Ragnar Kruse and Petra Vorsteher, Smaato has global headquarters in San Francisco, California, with additional offices in Hamburg, New York City, Shanghai and Singapore. Learn more at http://www.smaato.com.

Protected Media´s solutions enable buyers and sellers of digital advertising to ensure that display mobile and video ads are properly located, visible, and seen by real people. Protected Media´s technology provides in-depth information at the impression level to detect problematic traffic so agencies can work side by side with publishers to identify and eliminate suspicious activity to dramatically increase overall ad quality. For more information visit http://www.protected.media.