San Francisco-based social app SKOUT is marking National Potato Chip Day (March 14) by partnering with the SF-Marin Food Bank to provide meals for 20,000 people across both counties who are at risk for hunger, the company said.
SKOUT is rallying its users to get involved in giving back to the community through a special one-day virtual gift campaign within its app — turning virtual gifts sent into real-life donations. Throughout the day on March 14, SKOUT will encourage its users to send virtual bags of America´s favorite snack to friends through the SKOUT app. For every virtual bag of chips given that day, SKOUT will make a cash donation to the Food Bank, until the goal of serving 20,000 people in San Francisco and Marin has been reached.
In 2015, SKOUT partnered with the SF-Marin Food Bank in celebration of National Grilled Cheese Day, delivering a donation that served 10,000 of the Food Bank´s participants.
The SKOUT community spans more than 180 countries and is available in 16 languages. The Andreessen Horowitz backed company was founded in 2007 and is headquartered in San Francisco.