Sizmek, the open ad management company for multiscreen ad experiences, and BrightLine, the market leader for advanced TV advertising, have partnered to help brands deliver engaging and interactive video experiences across all screens, including desktop, mobile, tablet and OTT platforms, the companies said.
BrightLine and Sizmek bring an omni-screen and platform agnostic solution for marketers to share interactive TV ads. While achieving the highest consumer engagement rate across all ad formats, interactive video has traditionally been only part of the desktop world, restricting marketers´ ability to reach this engagement level across channels.
The joint offering, combining BrightLine´s interactive, dynamic OTT ad solutions with Sizmek´s HTML5 VPAID technology, enables marketers to replicate the video experience from the desktop across all screens. Media, creative agencies, publishers and ad networks can efficiently distribute their TV ads across desktop, mobile and tablet. In addition, publishers and ad networks can also bundle omni-screen video features with their media sell.
OTT is the fastest growing source for digital video. Already, nearly three-fourths (74%) of households now have an Internet-connected TV, according to a recent survey conducted by The Diffusion Group.
The partnership empowers marketers to fully capitalize on the explosive growth of video viewing on connected TVs and over-the-top devices, as well as consumers´ preference to engage with brands via dynamic video content. Industry studies report that advanced TV ads delivered on OTT platforms have higher engagement metrics compared to traditional TV ads, including higher purchasing intent, higher brand recall and higher likeliness to recommend.
BrightLine is the market leader for advanced TV advertising, powering Fortune 100 companies with the industry´s most engaging and scalable interactive TV solutions in the age of streaming.
Sizmek is an open ad management company that brings freedom of choice and contextual relevance to omnichannel digital advertising. It operates in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC.