SintecMedia has reported programmatic platform OnBoard will be fully integrated with HighYield, a programmatic tech ad platform from Visible World, a Comcast platform services company, the company said.
This deal will allow SintecMedia´s network customers utilizing OnBoard to expand ad sales offerings from traditional, unit-based products into products that span TV and digital platforms and enable High Yield customers to benefit from inventory to be offered via networks using OnBoard.
The combination of SintecMedia´s OnBoard with Visible World´s HighYield will enable OnBoard clients to selectively provide their TV ad inventory to programmatic TV, selling via users of the HighYield platform, including programmatic TV provider AudienceXpress, as well as established agency media buying systems such as Strata.
OnBoard´s end-to-end trading process integrates internal sales and fulfillment systems with intelligent work-flow automation for coordinating teams, departments and buyers. Together, these platforms will unleash undervalued inventory making them more broadly available for programmatic TV, selling using advanced audience data and allowing buyers and sellers to realize additional incremental value.
SintecMedia is a business software partner for over 100 media brands. Since 2000, SintecMedia has grown to over 800 employees in 12 offices around the world and processes more than USD33 billion for companies in the industry.