Singapore Airlines selects Glassbox digital customer management solution to improve web experiences

UK-based Glassbox has announced that Singapore Airlines (SIA) has selected Glassbox´s digital customer management solution to offer insights on customer user experiences, the company said.

Glassbox provides Singapore Airlines with real-time insights on issues faced on the web platform. This helps the airline to identify the reasons behind challenges encountered throughout the various transactions, so that these can be addressed accordingly.

Glassbox empowers organizations to manage and optimize the entire digital lifecycle of their web and mobile customers. By leveraging big data, behavioural analytics, session replay, free-text search and application monitoring capabilities, Glassbox enables enterprises to see not only what online and mobile customers are doing but also why they are doing it.